1. What Is Augmented Reality ? Is this extension of Virtual Reality ?

The most confusion evolved with the introduction of Augmented reality , tech people thought it as a advancement in Virtual reality, but its big “NO”.Augmented reality a concept in which we augment the visual-media like sound , graphics etc to existing object of the real world. If you have noticed super-imposed 10-yard line on NFL games or the names of competing swimmers floating on the surface of the water. So in totality , AR is nothing but the and actual environment plus digital world.

2. Will Augmented Reality help in marketing ?

For sure AR will take over the future marketing world , irrespective of human intervention , the products will advertise to themselves , like say in a mall there are tones of item , with the day-to-day crowd , salesman of the store unable to give relevant information about the each product, so with the help of AR based mobile app with just a scan the product that consumer want, the visual-media with audio/video will appear on mobile screen , as if product is talking to you.

3. Where is augmented reality being used ?

Right now, AR is used in education, marketing and healthcare very rapidly. You can take the example of AccVein ,its a handheld scanner projects over the skin of the patient's skin and shows where veins and their valves and bifurcation are locates in the body.In future of buying clothes online , people can try their choices visually to their body by just standing front of computer screen.

4. Where augmented reality is heading ?

Like the Google glass and samsung's gear VR, it cant be household device, according to NeuroGaming Conference in San Francisco , they will be. It implies that , the AR will play a big role in everyday lives. How giant brands will use , that is different issue over the time, but industry titans have made it clear that AR gone be rockk!

5. Is augmented reality affordable ?

See it depends on the domain where its used, in marketing its more affordable, since instead of hiring the sales team, the products itself is selling them. Isn't it sounds interesting !. With better customers engagement and audience reach there is big possibility to gain the returns. So brands can invest in that.

The team of developer at Tersesoftware Pvt Ltd , a emerging tech-world puting their efforts in the AR able world. With affordable quotes , AR can easily implemented in all field of lives , to enhance the growth of business.

For reaching out the such AR based counselling and service/product development , you can contact to sales@tersesoft.com .

Lets hope for Brand new Tech-wold of AR.